Job Title
CRM Planner
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits.
Category
Digital Marketing / Digital Campaigns
Closing Date
6 February 2025
We're recruiting for a CRM Planner to join the Customer team, in this role you'll be responsible for the planning, creating and sending of world-class CRM campaigns for Asda with a key focus on driving customer loyalty. You will be supporting the CRM manager on the continual optimisation of the CRM comms strategy with the aim to drive acquisition, revenue and retention of our loyal customers across Asda online grocery and in store.
“Everything about Asda”
We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
“Everything you'll love.”
- Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.
- 4 weekly pay – which means you get an extra payday a year.
- Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.
- Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year.
- Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.
Plus, much more!
“Find your role”
This role sits within the Asda Paid Media and CRM team. You will proactively manage the end-to-end delivery and execution of multi-channel campaigns through our CRM platform utilising email, push and in-app messaging as key channels. This will involve creating briefs, proofing, building, testing and launching of marketing and triggered comms through Salesforce Marketing Cloud.
- You will be responsible for the reporting and the continual optimisation of CRM campaigns, providing recommendations for strategic developments for the CRM manager, ensuring we are maximising customer lifetime value as well as customer engagement including Open rates, Click Through Rates and Unsubscribe rates.
- You will analyse & interpret CRM data to understand opportunities for improvement and implement testing plans to improve the results and relevancy of campaigns.
- You will develop campaigns with enhanced personalisation working closely with our agencies to deliver dynamic content to optimise our emails and campaigns.
- You will collaborate closely with several teams across Asda to deliver key business propositions as well as working with our online teams to ensure customer journeys are efficient from click through to transaction.
- You will work closely with the Data Science and Analytics team to develop data-driven CRM communications, leveraging personalisation our capabilities and ensuring accurate audience targeting and timely impactful communications.
- You will work closely with the CRM design team to deliver engaging and relevant content for campaigns ensuring campaign brand guidelines are met.
"Let's find out about you"
- You must be a proactive self-starter, with a good understanding and hands-on experience in the end-to-end delivery of CRM campaigns.
- You will have the ability to balance multiple projects and thrive in a fast-paced, ever- changing environment.
- You will have experience of working in CRM/Loyalty in any top retail or B2C environment.
- You will be able to confidently represent the team in cross-functional meetings ensuring seamless communication and alignment with the wider marketing, customer, and commercial teams.
- You have an understanding and can competently use ESPs, experience with Salesforce Marketing Cloud, Moveable Ink and Adobe Workfront is desired but not essential.
- You will have a strong attention to detail and the ability to flex plans and reprioritise.
- You will be naturally curious, passionate about marketing, data and tech, and doing the right thing for customers.
- A track record of working with and influencing wider business stakeholders at all levels.
- Experience of working and managing third party agency partners.
“Find your everything at Asda” - bringing brighter living within everyone's reach".
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
#LI-GS1
Work Where it Works
Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including;-
• Discretionary company bonus
• Company pension up to 7% matched
• 10% colleague discount, free parking and many additional rewards.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
