Vacancy Specification
Are you ready to elevate your marketing career? The Campaign Planning team at Aldi is on the lookout for a brilliant new member to join us. We seek a strategically minded, self-motivated individual who thrives in high-pressure, time-sensitive environments and can manage multiple projects simultaneously. A customer-centric mindset is our top priority you must be passionate about understanding and applying insights about our customers across all your work.
As a Campaign Lead, you’ll be an integral part of the team, responsible for delivering campaign creatives and working with our Channels & Delivery team to ensure that the delivery of your campaigns really hits the spot! This is a fantastic opportunity for a dynamic marketing expert with experience in delivering campaigns across a range of channels.
We have amazing opportunities for passionate media professionals. If you would like to join our dynamic team, apply to join #TeamAldi today!
Your New Role:
Campaign Planning & Management:
- Lead the planning of campaigns, including setting targets and reviewing the accuracy and performance of these plans.
- Manage planned and ad-hoc campaigns, aligning with strategic goals.
- Oversee strategic and creative activities from briefing to execution.
- Take ownership of the campaign budget for cost-effective ROI.
- Provide regular updates to stakeholders for transparency and alignment.
- Optimise the campaign briefing process to ensure all key messages are communicated effectively and that KPIs are met.
- Work closely with the Channels & Delivery team to ensure all campaign briefs are clear, concise, and actionable.
- Track and report KPIs to assess success and spot improvement areas.
- Use data-driven insights to optimise performance and ensure desired outcomes.
Product Selection & Creative Review:
- Collaborate with our National Buying teams to select the right products to feature in your campaigns.
- Review and approve creative ideas and media plans from partner agencies and internal teams, ensuring they align with campaign objectives.
Business Culture & Efficiency:
- Develop and sustain a business culture focused on efficiency, control, and effectiveness within the team.
- Ensure that all team members are aligned with the company’s strategic objectives and work collaboratively to achieve them.
- Champion the brand’s purpose and ensure that all marketing activities are consistent with our brand values and guidelines.
- Maintain the integrity of the Aldi brand across all campaigns and ensure that the brand message is communicated effectively.
Team, Agency & Partner Management:
- Foster a collaborative and supportive team environment, encouraging open communication and teamwork.
- Manage relationships with agencies and partners responsible for Aldi’s iconic campaigns, ensuring all deliverables meet the company’s high standards.
- Collaborate with external partners to develop innovative and effective marketing strategies.
- Build strong relationships with cross-functional teams and international colleagues to continuously improve marketing strategies.
Strategic Alignment & Innovation:
- Ensure all marketing activities are aligned with the company’s global objectives and contribute to overall business success.
- Demonstrate significant experience in developing and executing effective marketing strategies and partnership concepts within a fast-moving consumer goods (FMCG) environment.
- Use industry expertise to drive innovation and ensure all marketing activities are at the forefront of industry trends.
Our ideal candidate will have:
- Experience: campaign planning, brand management, or a similar role, ideally within retail or FMCG.
- Project Management: Manage multiple projects, ensuring timely delivery and quality. Strong organisational skills and attention to detail. Manage relationships with internal/external stakeholders, including marketing, product, digital, creative teams, and agencies.
- Strategic Thinking: Develop and implement marketing plans aligning with business goals. Write briefs and oversee campaign execution.
- Team Leadership: Lead and motivate teams, fostering a collaborative work environment.
- Data-Driven Decision Making: Use data and analytics to inform strategies, optimise campaigns, and provide continuous improvement insights.
- Process Optimisation: Identify and implement process improvements to enhance efficiency and reduce bottlenecks.
- Creative & Strategic Balance: Combine innovative content ideas with data-driven decision-making, supporting creative and strategic activities.
- Adaptability: Proactive and flexible in problem-solving and decision-making in dynamic environments.
About You:
- Highly experienced in campaign planning, brand management or a similar role, ideally within retail.
- Ability to develop and implement strategic marketing plans that align with overall business goals.
- Experience in writing comprehensive briefs and overseeing the execution of marketing campaigns.
- Exceptional skills in managing relationships with internal and external stakeholders, including marketing, product, digital, and creative teams, as well as agency partners.
- Strong written and spoken communication skills.
- Detail-oriented, deadline-driven, and capable of multitasking.
- Clear communicator.
- Ability to work independently and part of a wider, growing team.
- Proficient in Microsoft applications.
- Interest in creativity and innovation.
- A proactive and flexible approach to problem-solving and decision-making in a dynamic work environment.
- Ability to quickly adapt to changes and challenges.
What you'll get in return:
- Starting salary £47,045 rising to £51,635
- Monday to Friday 8am to 4:30pm, with the opportunity of 2 days a week remote working
- 5 weeks’ annual leave plus Bank Holidays
- In-Office flexi time
- Full training provided
- Pension Scheme
- Private employee medical insurance after 6 months
- Company sick pay scheme
- Company maternity, paternity and adoption leave after 1 year
- Long service rewards
- Access to MyBenefits, where you can find a wide range of benefits, including our bike to work scheme, shopping and cinema discounts, health cash plan, a FREE will, travel and discounted gym memberships, as well as a host of benefits to support your financial and wellbeing needs
- Access to a free, 24/7, confidential virtual GP service for all Aldi Colleagues and their children (under the age of 16)
You’ll need to live within 90 minutes of your main working location
Aldi is an equal opportunities employer. We’re committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, providing an environment in which collaboration, respect and fairness are essential. We value diversity and are dedicated to treating all of our colleagues and prospective colleagues fairly and with respect.
If you're looking for a career that gives you more, apply today!
